CMOs of the Future: Why Operational Experience is Key
Scott Galloway, a professor of marketing at NYU Stern, has recently made some bold predictions about the future of CMOs. He argues that CMOs who are not looking to evolve their roles away from advertising, brand and media budgets towards a role that affects more of the business will be a thing of the past soon.
I agree with Galloway's point of view. As a B2B CMO with over 18 years of experience, I have seen firsthand the importance of having a well-rounded operational background.
In the past, CMOs were primarily responsible for brand marketing and advertising. However, the role of the CMO has evolved significantly in recent years. Today, CMOs are expected to play a more strategic role in the business, and they need to have a deep understanding of all aspects of the customer journey, from product development to sales to customer service.
To be successful in the future, CMOs need to be able to think like CEOs. They need to be able to understand the overall business goals and objectives, and they need to develop marketing strategies that are aligned with those goals.
CMOs also need to have a strong understanding of operations. This includes having a deep understanding of the supply chain, customer relationship management (CRM) systems, and data analytics.
How Fractional CMOs with Operational Experience can Help:
Fractional CMOs with operational experience can provide a valuable resource for companies that are looking to improve their marketing performance. Fractional CMOs can help companies to:
Develop and execute strategic marketing plans that are aligned with the company's overall business goals and objectives.
Improve the customer journey by streamlining the sales and marketing processes.
Increase brand awareness and generate leads through effective marketing campaigns.
Use data and analytics to measure and improve marketing performance.
If you are looking for a Fractional CMO with operational experience to help you take your marketing to the next level, I encourage you to contact us. We would be happy to discuss your specific needs and how we can help.