Blog & resources
CMOs of the Future: Why Operational Experience is Key
In the past, CMOs were primarily responsible for brand marketing and advertising. However, the role of the CMO has evolved significantly in recent years. Today, CMOs are expected to play a more strategic role in the business..
Why CMOs Don't Last: How to Create a Successful CMO Role
CMOs have one of the shortest tenure in the C-suite, averaging just 4.1 years. In this blog post, we delve into the reasons behind this high turnover